SERPs, what are they?

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What are SERPs and how do they work? SERP stands for “Search Engine Results Page”. It is the page that you get when you do a search on Google, Yahoo, or any other search engine. The SERP is different for every person, because it is based on the person’s search history and the algorithms that […]

What is lead generation and how can it benefit my business?

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What is lead generation? Lead generation is the process of identifying and creating a pipeline of potential customers for a business. It’s an essential part of any successful sales process, and there are a variety of techniques that can be used to generate leads, from advertising and marketing to networking and cold calling. The first […]

SEO tips for small businesses

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What is SEO and how does it work? SEO stands for “search engine optimisation.” It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines. SEO focuses on improving the quantity and quality of traffic to a website from search engines, […]