What is SEO and how does it work?
SEO stands for “search engine optimisation.” It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.
SEO focuses on improving the quantity and quality of traffic to a website from search engines, ideally resulting in increased revenue. There are many techniques that can be used as part of an SEO campaign, including optimising content, improving site structure, building links, and monitoring website analytics.
On-page optimisation: Keyword research, title tags, meta descriptions, header tags, etc.
On-page optimisation is a process that can help your website rank higher in search engine results pages (SERPs). There are many factors that go into on-page optimisation, but the most important are keyword research, title tags, meta descriptions, header tags, and internal linking.
When it comes to keyword research, it’s important to choose keywords that are relevant to your business and audience. You can use tools like Google AdWords Keyword Planner and Moz’s Keyword Explorer to find keywords that have low competition and high traffic.
Once you’ve chosen your target keywords, you need to incorporate them into your websites title tag, meta description, header tags, and content. You should also use them in your paid search campaigns and social media posts.
Internal linking is another important factor in on-page optimisation.
Off-page optimisation: Link building, social media, etc.
Off-page optimisation is the process of optimising your website and its content to rank higher in search engine results pages (SERPs), as well as increasing your website’s visibility and reach through social media, link building, and other online channels.
While on-page optimisation is important, off-page optimisation is equally critical for improving your website’s visibility and driving more traffic to your site. There are a variety of techniques you can use for off-page optimisation, including link building, social media marketing, and content marketing.
By using these techniques, you can improve your website’s ranking in SERPs, increase traffic to your site, and boost your brand’s visibility online. As a general rule, off-page optimisation should be done after on-page optimisation. However, it is important to remember that there is no such thing as ‘too much’ off-page optimisation.
Final Thoughts
As you can see, there is a lot to think about when it comes to SEO. However, following these simple tips will help your website rank higher in search engine results pages and attract more visitors. If you are still unsure how to apply these concepts or need help getting started, get in touch today.
